Daily Mail overlooks Orlando massacre in favour of 'pearl earrings'

Roy Greenslade
13 June, 2016

How bizarre that the Daily Mail should think an iffy story, “Fury over plot to let 1.5m Turks into Britain”, was more important than what Mail Online called “the worst mass shooting in American history.”

As news judgments go, the call by whoever was editing the Mail on Sunday evening must rank as one of the most eccentric in the paper’s history.

It didn’t even mention the massacre of 50 people at the Pulse nightclub in Orlando on its front page. The only recognition that it had initially underplayed the story in its first edition was to move its spread forward from pages 10-11 to pages 4-5 by the second.

The Mail’s extraordinary decision was echoed to an extent by the Daily Express, which led with reaction to David Cameron’s claim that pensions could be slashed if Britain quits the EU. It relegated the massacre to a cross-reference.

Similarly, its red-stop sister, the Daily Star, splashed on the supposed threat to England’s European football championships, carrying only a paragraph on “gay club slaughter.”

What world do those three editors inhabit? How could they not realise the significance of what happened in Florida?

We are used to weird editorial decisions by the Express and the Star, papers that no longer have much, if any, credibility. Their owner, Richard Desmond, has run them into the ground.

But the Mail is a different matter altogether. Whatever you may think of its political and social agenda, this is Britain’s second-highest selling national title. It usually exhibits an acute news sense. Why did it desert it this time?

It would appear to have been a mixture of its Eurosceptic fanaticism (the so-what speculative splash) plus commercial cynicism (a preordained determination to plug its readers’ offer: “pearl and white sapphire earrings, inspired by the stunning pearl earrings worn by the Queen... worth £35”).

Its digital editor made no such error. Mail Online led with the “Isis massacre”. You had to scroll a long way down to find the article about “a secret plan to open Britain’s borders to 1.5million Turks”.

The Mail’s journalists, whether old hands and new recruits, will surely be wondering at their editor’s lack of wisdom. News values were turned on their head. Pearl earrings trumped mass murder. A routine EU referendum story was preferred over murder most foul.

To borrow one of the phrases favoured by Mail columnist Richard Littlejohn: you couldn’t make it up.


The reason I posted this is because I wanted to point out that Mr. Jew Greenslade is failing to realize something critical.  

If you wanted to open a restaurant, you wouldn't open a Jewish Deli in an Arabic neighborhood.  You also wouldn't open a German restaurant in a Black neighborhood.  You wouldn't stay in business very long if you did.

Newspapers - even if most of them are liberally slanted - are businesses too.  Their purpose is to make money for the owners.  To do that you have to give people what they.  Just as Arabs don't want Jew food, and Blacks don't want German food, in the newspaper game, readers - in this case in England - are more interested in what's happening in their own back yards (or back gardens as they say over there) than in something that happened thousands of miles away and across an entire ocean.

That's the way people are.  They want to know about things that effect them, not someone else in another part of the world.  True that a shooting like that could happen in England, but it didn't.  And they ran a story about the UK's possible leaving of the EU because that will effect the British and the election on whether to leave or stay is this coming Thursday.  That's more important to the British people than a shooting in Orlando, Florida.  It's very understandable.

I'm sure that just about every member of the masses are more interested in local news than something far away.  It's completely normal and these liberal idiots need to understand that.  
Both Hitler and Goebbels understood that when it comes to propaganda, if they don't give people what they are interested in, they won't listen.  Newspapers are propaganda.  If they don't print what people are interested in, no one will read them.

Many liberals just don't seem to get it.  DUH!

BTW, in the current polls, the "Leave the European Union" is ahead of the "Remain".  Let's keep our fingers crossed.  White Europe is sick of what's happening and are starting to fight back.

Dan 88!